Step-by-Step Guide to Shooting a 360 Product Photography

Step-by-Step Guide to Shooting a 360 Product Photography

360 product photography is commonly used in online product marketing to provide customers with a more immersive experience. 

The main goal is to give customers a full view of the product so they can see its features and quality, which is especially important when shopping online and not seeing the item in person. This method lets users look at the product from different angles, which helps them understand it better and be more sure about their buying decisions.


360 product photography lets people see an object from all angles. Unlike traditional photography, this method uses numerous shots to create a seamless, interactive experience.


1) First Gather the Equipment

  • Camera: Use a full-frame DSLR or mirrorless camera with a tripod for solid, aligned photos.
  • Turntable: A turntable is the second most significant tool for this shooting process. Manual turntables are cheaper than automatic ones. Add a larger white plate or platform to the turn table to draw attention to the product.
  • Lighting: Diffused lighting reduces shadows and evenly illuminates the product. Use strobes or continuous lights for even lighting.

2) Now Start Clicking!

Place the merchandise on a clean, well-lit turntable. Plan and take regular shots while the product rotates for a 360-degree view.

3) Stitch The Images

Use any online 360 viewer software to assemble the photos after evaluating and tweaking them. Then make a 360 photo. Voila! This is a low-cost solution to shoot 360 product photography at home or in a small studio.



Not everyone has the best photography setup, props, and equipment. Even if you create a makeshift setup, it won’t always provide the best outcomes, no matter how improvised your setup is. Suppose you’re looking for an affordable photographer who can capture stunning product shots for use in marketing materials like social media posts, advertising, catalogs, and e-commerce websites. In that case, 3DM Lens is the way to go.  


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